As a great example of a cool use of this technology enter MeetWays, a clever mashup that enables users to enter 2 locations (detailed or simply using zip codes) along with a variable (like pizza or coffee etc...) and in return you get returned locations that are aprrox in the middle... imagine, I enter your zip and mine and we determine a half way point to meet-up.. this is awesome!!
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See also the HTTP Geocoding service for server-side geocoding, and the GClientGeocoder class for client-side geocoding
Google Geo Developers Blog: Geocoding... in Reverse!
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